Start of Digipak

This is the very start of my digipak, all I've done is find a template and look through the images and select a couple of ones which I liked and this is where I'm at now.

Starting of Animatics

Today I started to create the animatics from our storyboard, so the first thing I did was get a camera so that I could take individual shots of each frame. I tried to make sure that all shots of the storyboard were similar size and they were taken from the same hight.

After taking all the shots I uploaded them onto the mac where I put them into Final Cut Pro with the song that we are using. After putting all the images in the correct order or as close to the music video as possible, I then had to crop and drag all the shots so that they were all centre.

The animatics should show the way our music video should turn out.

3rd Storyboard

These are my groups finished storyboards, from this now I will start to create the animatics. We spent more time on these ones, when filming it will be much easier for us as these shots are now more detailed.

Alt-J Music video analysis

Every Other Freckle- Alt-J

This song has two different videos, with only one change which is from a boy to a girl throughout the video.
The video starts by showing what I believe to be a hint about evolution, showing pictures of cells and tiny creatures then the environment, seeds growing and trees blowing, a shot then appears of either the man or woman depending on which video you are watching.
The next shot uses one of Goodwin's theories by showing the image of a cat jumping on the beanbag the same time that the lyric is actually said.

The next lyric says turning you inside out like a crisp packet to which the next shot is crisp packets blowing around underneath a tree.

The beat of the song then changes and so does the music video as the next shot is shot of a caveman running in slow motion however this also shows a relationship between the visuals and the music and also carries on hinting about the evolution as the image is of a caveman.
As the video carries on there is more lyrics related to the visuals about cats and just different wild animals and it then cuts to a woman running with an axe and then her with apples which are dropping out of her hands.

This video further supports Goodwin's theory as the women is fully naked within the video creating a sense of voyeurism throughout. Even with a close up to her mouth where she licks her lips.

 This video is pretty basic with just lots of shots of wildlife and  and the sense of evolution, no actual sense of a narrative unless you look further into the music video itself, from what I can tell I think that there is two different videos to represent Adam and Eve and basically a fight between whether to believe in the Evolution or the story of Adam and Eve.

Typography of the album title

After deciding the font for the artist we still had to choose one for the name of the album, the group felt that the font needed to be simple and stand out, however just not as much as the artists font for her name as in most albums the artist name is bigger then the album name. This is the record company using the name of the artist as a brand which is great way to get the artist recognised.

We started by looking at lots of different fonts using the website DaFont, this helped us to preview what the album title would look like. We selected 7 so that we could do a survey, after asking people to fill out the survey we found that it was between two fonts that everyone liked. Personally I preferred Futurist fixed-width where as the others in my group wanted to use the other font which was liked by other people.
I wanted to use this font as I felt the spacing between each letter gave the album title something different which the others fonts did not. After a discussion we agreed that we could use different fonts for our own individual digipak.

1st Photo shoot using Poppy

For this shoot we used the gallery because we thought the natural white background would work so well with the feel of Poppy as a pop artist and give her a feeling of innocence while taking pictures of her. Most of these images are all in a similar style which is why we might need to do a different shoot to get a contrasting style to the one she is portraying in this shoot. This is the first photo shoot in which we used poppy in. From this shoot we was able to get lots of shots and these are just some examples of the best ones we managed to get, I feel these shots are very nice and especially like the contrasting black against the white background.
The equipment we used was one cannon D500, a studio light and obviously the costume and make up used. Another reason why we might need to do another shoot is because of her clothing and make up Poppy looks a little bit to much like indie pop which away from the feel that we want.

Developed Pitch after feedback

This is our developed power point for the pitch after we had received the feedback from the first presentation, we have added our mood board and storyboard as well as images of both actors we are going to use in our video this is because our audience didn't really get what the artist really looked like, so we put pictures of Poppy who our artist is on the pitch.