Wednesday, 1 October 2014

What actually is Post-Modernism?

Post-Modernism is taking something old and then making it new by putting a spin on in or just by making it look more modern and updated.

There are three stages of post-modernism the experimental stage is the stage that at which it attempts to find trends and then once they find the trends of popularity they can then go into the Cannon stage at which it changes the trends so that they can fit in our new cultural understanding, and become modern and new through the way we see it and then it changes to the Post-modern stage where the new thing or difference is added so that they can gain a reaction in the audience which then leads back into the experimental stage.

So post-modernism becomes the "new" by referring to the "old", it also invents by basically copying a pre-existing idea. It can also be humorous and/or terrifying but can also be re-inacted by anybody.
An example of this would be the re-enactment of the Beyonce music video 'Single Ladies' by Justin Timberlake.

This is a great use of comedic post-modernism as it puts a great funny spin on an already recognised music video. Both examples are below:

There are lots of different examples of post-modernism this is a classic and symbolic one:

- This is Nirvana's symbolic album cover of Nevermind, its a worldwide known image.

- This is the Simpsons using post-modernism to create maybe a little attention towards the show due to how well know the image is to everyone.

It then can also be argued that maybe music videos are the post-modern stage of the evolution of cinema for example:

Intertextuality is also a very big part of Post Modernism, for example there are 3 methods in which intertextuality uses Post-Modernism:

Homage- which is the imitation of something which has already happened.

Pastiche- which is using the imagery of one text to make a comment about another.

Parody- Which is taking the mickey out of something to create comedy.

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